About Us

Diversified Electronics, Inc.

Diversified Electronics, Inc. is a family owned and operated business that began when CEO John V. Thornton bought the business in April 1986 after having worked with the previous owner for fifteen (15) years. John’s career initially began with Motorola where he worked for nine years. His position as Motorola’s Southeastern & Southwestern Parts Manager helped him launch his new business. Now, twenty-five (25) years after he purchased it, Diversified Electronics is one of four fast growing divisions. The company and its sister companies have grown and expanded over the years and currently have over 80 employees in four locations in Georgia, South Carolina and North Carolina with three professionally staffed service centers. John and his sons, Johnny and Chris, manage the Diversified sales and service centers and two divisions; Diversified Electronics of South Carolina, and Racing Radios. John is also a managing partner in SPEAR Labs, LLC.

In 1988 Diversified Electronics, Inc. became one of the first to sell the Radius product line which targeted smaller commercial markets and in 1991 Diversified Electronics became a Charter full line Motorola dealer, selling two-way radios, pagers, and replacement parts. Diversified Electronics’ sales team has achieved membership for 20 of its 25 years in the Motorola Pinnacle Club, which recognizes the top dealers in the United States,  and top performer in the nation award in 1993, 1997, 1998, 1999, 2000 and 2010.

Diversified Electronics looks forward to bringing to our customers proven products and professional services and lives by the motto “Do it right the first time”.

Racing Radios

Racing Radios was conceived in 1974 when the Competition Director for NASCAR approached Diversified Electronics for assistance with racing radio communications problems. Diversified Electronics was successful in correcting the problems and, when word spread, became a source for several racing teams. As a result Diversified Electronics began to manufacture accessories for two-way radios using Motorola equipment and designed to enhance the quality of racing communications. In 1979 Racing Radios® was formed as a division of Diversified Electronics. Today Racing Radios is the official two way supplier for NASCAR Sprint Cup, NASCAR Nationwide,  NASCAR Camping World Truck Series, NASCAR Pro-mod East, IMSA, IHRA, USAC, and SCCA. Racing Radios has locations in both Georgia and North Carolina.

Spear Labs, LLC

SPEAR Labs, LLC is located in Nashville, Tennessee. Our company designs mission critical communication, hearing protection, and situation awareness systems for the modern warfighter. SPEAR Labs works with industrial, motorsports, military, aviation, and aerospace customers to develop, prototype, test and manufacture highly ruggedized equipment for mission critical applications.

Warrior Edge, LLC

Warrior Edge, LLC is a Minority Service Disabled Veteran Owned Business that specializes in Program Management for Government, State and Local Agencies.  Our company provides quality oversight of programs that distribute and provide products to the Department of Defense and other Government Agencies.

Mission Statement

Diversified Electronics, Inc and its affiliated divisions will continue to offer the best Two-Way Communication Products available on the market. We believe our first responsibility is to our customers. In carrying out our day-to-day business we strive to:

Treat our customers with respect and fairness
Follow the philosophy that our customers are usually right
Be considerate and caring of people and places we visit

Through a long term commitment to this mission, we will be known as a company that is caring of the customer and the environment. Our profits will be in part derived from the satisfaction our customers gain from our products.